In this lecture, Marek Tamm revisits Peeter Torop’s influential “Semiotics of Mediation” (2012) to explore how his framework can be rethought in light of today’s digital condition. Building on the notion of the “digital semiosphere”, he proposes extending Torop’s typology to include algorithmic, platform-based, and automated mediation – forms unique to our computational environment. Tamm examines how algorithms, metadata, and interfaces shape cultural communication, memory, and self-reflection, arguing that meaning-making now occurs through complex human–machine assemblages. His aim is to outline a renewed semiotics of mediation capable of addressing the increasingly active role of non-human agents in cultural semiosis.

Time: 17:00 – 18:30 (CET)
Event location: Aula Tibiletti, Via Zamboni, 38 – Microsoft Teams

Originally posted on the University of Bologna’s website.